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ABOUT US

Welcome to our online haven of authentic African Art and Beads, where the vibrant tapestry of African culture comes to life in every creation. Explore our curated collection of handcrafted treasures, meticulously sourced from the diverse artistic traditions across the continent. From intricate beadwork to captivating sculptures and paintings, our selection celebrates the rich heritage and artistic prowess of Africa. Our bead collection features unique designs crafted by skilled artisans using time-honored techniques. Discover the intricate and handmade carvings and sculptures crafted from all over the African continent, showcasing each individual style and story. Whether you’re seeking a statement piece for your home, or a thoughtful gift, our collections showcase creativity, history and diversity. At our online store, we not only offer you a chance to adorn yourself or your space with exquisite African creations, but also provide a bridge to the cultural narratives behind each piece. Join us on a journey that transcends borders and celebrates the spirit of Africa!

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Africa Direct is great! A huge selection of merchandise in a wide range of prices. Items are well-documented and the age and condition of items clearly stated. Information is very good. Service and communication are excellent.
GLC
★★★★★
I would like to thank you for working with me on my order. I really appreciate it. The value you have for your customers shows in the service you provide and for this I am looking forward to doing business with you for many years to come. Thanks again.
J GARCIA
★★★★★
Imagine my delight (and surprise) to receive your package less than 24 hours after you mailed it. To say I am happy with my purchases is an understatement. As always, it is a pleasure to buy from you. Many thanks for quality items and excellent service.
M SKURNIK
★★★★★
Thanks as always and looking forward to receiving this beautiful selection of Venetian beads. You guys make the world a better place.
NAOMI
AGRICULTURE AND ARTISTRY: THE BAMANA CHI WARA

AGRICULTURE AND ARTISTRY: THE BAMANA CHI WARA

The Bamana people attribute the introduction of agriculture to a mythical being called Chi Wara (Ci Wara,) described as a divine being with both mortal and animal attributes. As an agricultural society, the majority of Bamana are subsistence farmers. Ci Wara headdresses, carved to honor this mythical being, combine antelope features with those of significant animals like the aardvark and pangolin, symbolizing their importance to Bamana culture and farming life.
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From Our Home To Yours: Shipping with Africa Direct

From Our Home To Yours: Shipping with Africa Direct

At Africa Direct we pack every item with great care. From our water-soluble peanuts to our recycled padded envelopes and reused boxes, we do our best to keep our environmental footprint small while delivering unique items from all over the world.
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Weaving Through Time: Exploring The History of the BouBou

Weaving Through Time: Exploring The History of the BouBou

Whether you're looking to add a touch of elegance to your wardrobe or African art collection, learn more about the history and intricacies that create the BouBou shirts and outfits we've come to know. With their timeless appeal, exquisite craftsmanship, and cultural significance, they're sure to become cherished staples in your collection! 

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